Why Am I Not Getting Any New Business From the Internet?

Why Am I Not Getting Any New Business From the Internet?

Too often I’ll see business owners cut their own throats for the lack of this information, so pay attention.

This is a question we are frequently asked (Luckily it is far less complex than it looks). Internet Marketing is a specialty, which is why agencies worldwide can and do deliver this kind of a service.

Any form of Internet Marketing must be viewed as a sort of relay-race. You’ll never get past the finish line (new business) without making sure that each runner passes the baton to the next runner.

Unfortunately, too many business owners give up too early in the process and say, “internet marketing doesn’t work for me.” They are actually right, it doesn’t work for them because they did not persist through the relay race and pass the baton to the next runner. They gave up, never receiving the fruits of their labor (wasted marketing budgets)!

First let’s go over how the top two major customers find your website:

PPC (Pay-Per Click) – the ads in the top 3 positions and the right 8 positions of your search (Google)

SEO (Search Engine Optimization) – The Natural rankings or as we say in the industry “organic” rankings.
Let’s look at the Relay race very simply:

  1. A Potential Customer Searches
  2. He sees your Ad or Natural Ranking
  3. He clicks on your Ad or Organic Ranking
  4. Reads what they want to or needs to hear
  5. Calls you/Emails you/Fills out form/purchases from you/refers you.

So, if you are not getting business, one of these points is not working. Now, all you have to do is find out which one is broken. I’ll give you the brief solutions to each step along with the internet terms for each step that we use:

  1. A Potential Customer Searches – locate the correct keywords they will search to find your business/product
  2. He sees your Ad or Natural Ranking – Do SEO or buy PPC Ads
  3. He clicks on your Ad or Organic Ranking – test different Ad Copies/Organic Rankings copy
  4. Reads what they want to or needs to hear – Test out different info on your website to provoke them to do what you want them to – this is called a conversion.
  5. Calls you/Emails you/Fills out form/purchases from you/refers you.
  6. I’m going to outline #5 a bit more as it is a very common fall down point. Conversions. This is an internet term that simply means “getting your customer to do what you want them to”. It could mean to have them call your company if that is what you want your website to produce. It could be to have them buy your product on your website if that’s what you do. It could be even to fill out an email form.

This is where you cut your own throat. Your website might not convert, so you stop your SEO or PPC marketing and ads, and then no one comes to your website, but you don’t know that. Or you’re not even doing SEO or PPC to begin with and wonder where the clients are. Or you or your marketing guy has chosen the wrong keywords for what you are doing and no one comes to your website that matters to you.

Don’t give up. Look at the simple relay-race steps above. Isolate which one is broken and fix it, don’t dump it. If you do trust me, you’re losing out on untold amounts of income for your company. There’s nothing more exciting than persisting through all of these steps to success and getting phone calls and emails from new clients that constantly find you online.

Sincerely,

Dan York, CEO
The SEO Surgeons