Author Archives: asquaredstudio

How To Prepare Your Company for a Recession   Are you wondering if your company is prepared enough for the upcoming recession?   What is the “gut reaction?” Scaling back. While scaling back may seem like a logical choice, it’s not the best option, let me explain. With less business spread amongst the same number…

What’s the Best Internet Marketing to do During a Recession?   What’s the best form of internet marketing to do during a recession for local businesses?   It’s SEO (search engine optimization). Why? it’s where people are looking for you and the ROI is unmatched. It’s the biggest bang for you buck that you can…

Did your lead flow from Google die at the end of May/Early June, Aug., Sept. or Oct.?  If so, you were likely dropped in Google by the most recent Google updates, which was very untimely being at the start of the recession. Some of these were the most impactful Google updates that we’ve seen since…

What is the Meaning of NOISE in Marketing? Depending on where you look, not only does the definition change drastically, but some definitions are just confusing. So what, simply put, does “Noise” mean in the marketing world?  Let’s have a look… Noise (Noun): Confusion caused by too many messages trying to be delivered at one time.  This…

What is “SEO Company Hopping?” It is jumping from one SEO company to the next, every few months, for whatever “good reason.”   There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with a proven-out service provider and once I find…

Assuming you’ve decided to start a Search Engine Optimization program, you should understand what it is, why you need it, and how to choose the right company:  The What First, let’s understand what we’re signing up for: Search Engine Optimization (SEO) is simply getting found and ranked highly in the search engines- those being Google,…

Why Am I Not Getting Any New Business From the Internet? Too often I’ll see business owners cut their own throats for the lack of this information, so pay attention. This is a question we are frequently asked (Luckily it is far less complex than it looks). Internet Marketing is a specialty, which is why…

What is SEO (Search Engine Optimization)? Even though internet marketing is now quite old, some of our clients still ask us, “What is SEO?” It’s simple. It stands for Search Engine Optimization. A Search Engine is like Google, Yahoo or Bing. It’s where you go online to search for whatever it is you’re looking for….

It’s common in our business to hear people say, “we’ve found a cheaper SEO company” or “such and such company will do it for half of what you charge.”  When people say this to us, we don’t fight them on it, we just educate them. The first question we have to ask is, “Will they…

How long does SEO take to start working? Probably longer than you want it to. SEO is a long-term marketing strategy, it is not for the short-term minded person trying to get next-day results. You’re working with entities like Google, who change all the time, whereas you technically have no control over what they’re doing, you’re being…